Mass Media/ Mass Communication
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Note: There will be one Question Paper which will have 50 questions out of which 40 questions need to be attempted. |
1. Communication
(i) Culture and Communication What is culture? Relationship between culture and mass media; communication in the cultural context; media as vehicle of cultural transmission; representation and stereotyping in Mass Media.
(ii) Communication and Social Change Social change: meaning; media as a catalyst for social change (with examples of various social movements).
2. Journalism
(i) Qualities of a good Journalist. An understanding of the following: nose for News, inquisitiveness, language skills, trustworthy and empathy.
(ii) Ethical Issues in Journalism. A brief understanding of each of the following with examples: sensationalism, fake news, paid news, plagiarism, advertorials, partisan reporting and sting operations.
3. TV
A. Advertising
(i) Advertising concepts & process,
(ii) \Functions of Advertising,
(iii) Types of Advertising (Cross promotions, Merchandise, Convert Advertising),
(iv) Forms of Advertising
B. Film
(i) Pre-Shooting stage.
(ii) Shooting Stage.
(iii) Post-Shooting Stage.
4. Radio
(i) Writing for Radio Characteristics of a Radio Script: conversational language, active voice, simple sentences, avoidance of technical jargons and capability of creating images.
(ii) Recording Radio Programmes
Brief understanding of the radio studio and transmission equipment: types of microphones; amplifier, sound mixer, speakers; audio recording.
(iii) Radio Jockeying Role of a radio jockey;
skills required: command on language (spoken and written), connectedness with the audience; knowledge about the recording equipment
5. Cinema
(i) History of Cinema A brief understanding of the early experiments done by the following: Lumiere Brothers, John Grierson, Robert Flaharty and Dada Saheb Phalke.
(ii) Cinema Genres. Defining genre theory; an understanding of the various types of genres (with suitable examples): action, westerns, comedy, crime, drama, fantasy/sci-fi, historical, animation, romance and musical.
(iii)Cinema and Social Change. Parallel Cinema movement in India: Issues depicted and low budget production process (with reference to examples such as Shyam Benegal’s Manthan).
6. Social Media
(i) Definition of social media.
(ii) Types of social media platforms. Self-explanatory.
(iii) Role of social media in democracy. Role of social media in creating collective identities with reference to sharing of information; cyber activism (with suitable examples)
(iv) Cyber Crime. An understanding of online bullying; stalking; trolling; online frauds.
(v) Netiquettes. Meaning and importance of netiquettes; an understanding of netiquettes such as: identification of oneself; respect for others’ privacy, use of appropriate language and imagery; do not spam.
7. New Media
(i) Internet as the meeting point of all the mass media.
(ii) Broadcasting
(iii) Mass communication model of a few transmitting to a vast number of receivers.
(iv) Gigantic organization.
(v) Huge technical infra-structure
(vi) Large scale revenue.
(vii) The changed paradigm due to the Internet.
(viii) Empowering an individual to post data on the Internet.
(ix) Information, message in one medium triggering off activity in the others.
(x) Many sources of the same information.
(xi) Distribution of the information between individuals on an unprecedented global scale.
(xii) Rapidity of opinion generation on a local, national and global scale.
(xiii) The socio-political implications of the new information order.
(xiv) The Strengthening of democracy. (xv) Emerging trends in Mass Communication
Tips For Mass Media/ Mass Communication
Are you still debating whether or not to enrol in this fantastic programme? Among the many advantages of mass communication are the following:
A degree in mass communication opens up a wide range of professional options: You can work in a variety of fields with your certificate in mass communication, such as the ones listed above. If you're interested in pursuing a career in the media, you'll have plenty of chances. It's possible to open so many doors with a degree in mass communication from an accredited college or university.
As a result, you will have transferable skills that may be used elsewhere. You can use the abilities you learned in mass communications in any workplace. If you have strong problem-solving and communication skills, you can rise through the ranks of mass communication.
To study mass communication, you don't need any prior experience or credentials: It is possible for students from any academic field, such as science or the arts, to do well in this course. You don't have to worry about not succeeding in mass communication because of your high school education; you've got what it takes.
You'll gain a new perspective on the world: To understand the most complicated challenges in the world's political, cultural, and business sectors, media and mass communication are essential to your education and training. Also, you'll be able to affect millions, either by speaking in front of a large audience or by writing on a computer in front of a machine. You can accomplish this through the use of mass media.
Traditional careers in communication are available to you, such as: A mass communication degree holder can work in a wide range of sectors from journalism to advertising to public relations to finance to healthcare to information technology to government parastatals.
Effective communication skills and strategies will be taught to you: In order to spread the word about your products and services, you should use effective communication methods like video conferencing, cell phones and email. You can easily reach a wider audience and gain a competitive advantage by using effective techniques such as content production, social networking, and advertising, among others.
Using mass media to get a higher-paying job: Ad agencies, print media, radio media, visual media, and most recently, the internet, offer a wide range of career options. Filmmaker, copywriter, broadcaster, and comedian are just some of the options available to you. The alternatives are nearly limitless if you're willing to put in the effort. There's a lot of potential in this field.
You will become familiar with the methods used to deliver messages, such as these: There are a variety of ways to get a message out to the general public. Print media, such as newspapers, periodicals, and journals, provide numerous options for disseminating information. For example, you can work as an editor, reporter, or even a proofreader after learning the nitty-gritty of these procedures. You can also work as a social media manager, a content developer, a copywriter, and so on through the internet.
Even if you don't like math, you can still pursue a career in public communication. Learning the foundations of algebra is not a bad idea, but if you're a mathphobe, mass communication is an excellent option. You can also use mass communication to reach out to everyone in the world if you are a fan of public speaking and want to do it professionally.
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